About Us
How it started
It began with a simple search: Jitin was trying to find a safe support for his grandmother’s bathroom. But instead of finding a clear solution, he found confusion—products not built for elder safety, generic hardware repurposed as
support aids, and no single brand offering reliable options for senior care at home. He shared this experience with his father, Simon Daniel, a seasoned leader and former CEO in the pharmaceutical industry with decades of experience improving healthcare access. Together, they realized this wasn't just their problem—it was a nationwide issue.
The real problem
Elderly safety and independence weren’t being addressed meaningfully. Families
were piecing together fixes—some temporary, some unsafe—because there was no trustworthy source for products designed with seniors in mind. It wasn’t about “medical equipment.” It was about making homes safer and life easier for the people who raised us.
The turning point
As they spoke to families, doctors, hospitals, and physiotherapists across India, the picture became clearer: the market was fragmented. Some solutions existed, but they were scattered, inconsistent in quality, and rarely tailored for Indian homes. That’s when Simon’s was born in 2014—not just to sell products, but to make elder safety and comfort a priority in every household.
From here, Jitin came in full-time to lead Simon’s forward—building partnerships, expanding the product range, and bringing user-focused innovation to the forefront of the brand. His focus was clear: combine empathy with expertise to create an ecosystem that supports aging with dignity.
What Simon’s does
Simon’s doesn’t promise miracles. We offer practical, high-quality tools—grab bars, bath aids, bed rails, mobility solutions, underpads, and more—built to help seniors move around their homes with confidence. These aren’t just products—they’re small enablers of big changes: fewer falls, better rest, safer showers, more dignity. Many of our offerings are supported by relevant certifications like CE, FDA, and ISO, reflecting our ongoing commitment to safety and reliability. In addition to families, Simon’s also works closely with hospitals, senior care centers, and eldercare institutions to implement comprehensive safety solutions at scale.
The turning point
As they spoke to families, doctors, hospitals, and physiotherapists across India, the picture became clearer: the market was fragmented. Some solutions existed, but they were scattered, inconsistent in quality, and rarely tailored for Indian homes. That’s when Simon’s was born in 2014—not just to sell products, but to make elder safety and comfort a priority in every household.
From here, Jitin came in full-time to lead Simon’s forward—building partnerships, expanding the product range, and bringing user-focused innovation to the forefront of the brand. His focus was clear: combine empathy with expertise to create an ecosystem that supports aging with dignity.
What Simon’s does
Simon’s doesn’t promise miracles. We offer practical, high-quality tools—grab bars, bath aids, bed rails, mobility solutions, underpads, and more—built to help seniors move around their homes with confidence. These aren’t just products—they’re small enablers of big changes: fewer falls, better rest, safer showers, more dignity. Many of our offerings are supported by relevant certifications like CE, FDA, and ISO, reflecting our ongoing commitment to safety and reliability. In addition to families, Simon’s also works closely with hospitals, senior care centers, and eldercare institutions to implement comprehensive safety solutions at scale.