About Us

Simon’s brand is a part of NovoCom Ventures Pvt. Ltd., specializing in the healthcare space.

Simon’s is one of the first and only brands in India dedicated 100% to enhancing the safety, comfort, and well-being of the elderly through its range of product offerings. Founded in 2014, the SIMON’S brand was conceptualized by Mr. Simon Daniel and his team. Mr. Simon is a celebrated ex-CEO and Director of leading pharmaceutical companies.

Mr. Jitin Joe Simon, Co-founder and CEO of Simon’s, brings a wealth of expertise to the brand. With a postgraduate degree in MBA and several years in FMCG marketing, he co-founded Simon’s to address the lack of products for specialized care for elderly safety and needs in India. Jitin has driven product innovation and forged key brand partnerships. His vision has positioned Simon’s as a leader in enhancing the quality of life for seniors through thoughtful, practical solutions in eldercare.

With a deep commitment to quality and innovation, and backed by national and international certifications, the brand has earned the trust of countless families and institutions seeking to create a secure and comfortable environment for their senior members. Simon’s is a dynamic and evolving brand, continuously enhancing and advancing its product offerings to ensure customers receive the highest quality and value.

The brand embraces the motto, “Values are valid for life.”